This book brings together many testimonies, stories and objects related to the rich history of Armenian entrepreneurship. Many materials are presented to readers for the first time, creating a general understanding of the unique contribution and legacy of Armenian businessmen. These samples, drawn mainly from the author's collection, introduce materials that hold exceptional historical and visual value for specialized researchers as well as the general reader.

This 200-page book includes entire sections on merchants, tobacco and candy production, rug selling and manufacturing, oil industry and banking, Armenian brands, and inns and hotels.